Friday, 8 April 2016

Keep your audience in mind

We frequently remind our proofreading course students to edit copy with their audience in mind. That means putting aside personal preferences.
It’s important to think about who the copy has been written for and put your ‘audience hat’.

For example, if you’re editing an article which is aimed at children aged between 8 and 10, edit the article with language an 8 to 10 year old would understand.

Previous experience helps! If you’re editing an article aimed at children, you’ll find it easier to edit the article if you have / have had children of your own. Or you can ‘road test your editing on a neighbour’s kid. They’ll give you an honest answer – and an accurate one!

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