Tuesday, 22 March 2016

Accurate copy is so important

Accuracy is really important for anyone who does any kind of copywriting.

We tell students on our copywriting course that their work should be perfect when it leaves their screen.

They are responsible for that.

They can’t blame computers or anything / anyone else. The onus is on them to check and double check for errors, and that the essential facts are correct.

Hopefully, our copywriting course students accept your responsibilities by the time they complete the course.

If they don’t, they find their job prospects are limited. There’s no point in writing sparkling copy, if it contains errors.

Some students find it helpful to print out their work and check it on paper. Mistakes are easier to spot on hard copy.

See our distance learning copywriting course

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