PRs are sometimes unsure of where they stand with journalists regarding statements that are made on, or off the record.
They are cautious. And I don’t blame them. Sadly, some journalists breach trust.
Most journalists will honour a request to speak off the record. And if they don’t, just speak to them on the record in future.
We tell people on our PR course that a journalist will, quite rightly, assume you are on the record unless you say otherwise. They have every right to quote you, with permission.PRs should understand that if they’re speaking to a journalist, they’re likely to be quoted. It’s implied consent.
After all, if you ask a plumber to your house, he doesn’t have to get your consent to mend your pipes.But when in doubt, check!
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