A scenario for our PR course students. A journalist interviews a PR for a radio or TV news bulletin or documentary.
Who owns the copyright?
It is complex.
Under the Copyright, Designs and Patents Act 1988:
- The PR, or the company (s)he’s representing, owns the copyright to their answers.
- The broadcaster owns the copyright to the questions.
- The broadcaster also owns the copyright of the programme. But they have to respect the PR’s rights if they want to re-use it for anything other than repeating, or repeating accurate, in-context clips.
But students on our PR courses will know that like anything in law, individual PRs, or broadcasters, might have their own terms and conditions.
But the advice I have given here is the standard ‘default’ position.
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