Thursday, 7 January 2016

One thing that is more important than SEO

Search engine optimisation (SEO) is important. But students on our SEO courses know it’s equally important to have a good website.

What’s the point of people clicking through to your site if they don’t like it when they get there?

Google call the number of people who leave the page they landed on the ‘bounce rate’.

Website owners need to work hard to get their bounce rate as low as possible.

You can achieve that by providing a site that looks great, and that has readable, relevant content. Then people ‘exit’ the site, rather than ‘bounce’. See the difference

The next challenge is to convert those hits into responses.

We’ve been looking at our website again recently, and have introduced response opportunities in the top of half of our home page.

It’s paying off: people are downloading our brochure and emailing us about various promotions.

So yes, invest in SEO. Do our SEO course! But not at the expense of having a wonderful website.

Our partner organisation, BST Creative, can design and build a beautiful, bespoke website for you. Check out their portfolio

See our online SEO course

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